Choosing the right business name is more than just a branding decision; it’s a legal requirement that influences how your company operates, registers, and pays taxes. Whether starting your first business or managing multiple brands under one entity, understanding the difference between a trade name, a DBA, and your legal name helps you stay compliant and protected. What is a trade name? A trade name is the public-facing name a business uses to identify itself in the marketplace. It may also be called an assumed name, fictitious name, or “doing business as” (DBA) name. In simplest terms, a...
What You Need to Know About Trade Names and DBAs
