The name you choose for your Massachusetts business does more than just appear on a website or on a sign on your door. Your name shapes how customers and prospects see you, as well as what you may be legally able to do. The Commonwealth, like most states, also has specific rules about which names are available and which words you can or cannot use. Before you fall in love with your new name, it is worth this short read to be sure the name is memorable, compliant, and supports your brand for years to come. The Value of Your Business Name The name you choose for your new business should...
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