The name you choose for your Massachusetts business does more than just appear on a website or on a sign on your door. Your name shapes how customers and prospects see you, as well as what you may be legally able to do. The Commonwealth, like most states, also has specific rules about which names are available and which words you can or cannot use. Before you fall in love with your new name, it is worth this short read to be sure the name is memorable, compliant, and supports your brand for years to come. The Value of Your Business Name The name you choose for your new business should...
DBA
What You Need to Know About Trade Names and DBAs
Choosing the right business name is more than just a branding decision; it’s a legal requirement that influences how your company operates, registers, and pays taxes. Whether starting your first business or managing multiple brands under one entity, understanding the difference between a trade name, a DBA, and your legal name helps you stay compliant and protected. What is a trade name? A trade name is the public-facing name a business uses to identify itself in the marketplace. It may also be called an assumed name, fictitious name, or “doing business as” (DBA) name. In simplest terms, a...



